A playbook for growth marketing

Case Studies

How Casey Neistat built a 6M subscriber YouTube channel [Growth Hack]

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Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“).  Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. Casey Neistat – two years ago he was a decently well known innovative filmmaker.  Today, he’s one of the best known...

Why Super Mario Run Won’t Make $500M in 60 Days Like Pokemon Go

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Sequels are always worse than the original, and they always make more money. Captain America: Civil War brought in the most box office cash worldwide of any movie in 2016.  It’s the third Captain America movie in 6 years, and it brought in 58% more than the second sequel.1 Doing something new is always a risk while repeating something that already worked comes with a pre-made audience. We...

Inside Buck Fifty: growing email subscribers from 2k to 50k in 12 months

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I’ve always appreciated websites like The Hustle, Buffer Blog, and even Business Insider that shared their internal data and strategies.  In a similar way, I’d like to share my plans for Buck Fifty MBA with you today. After a few posts back in 2015, Buck Fifty lay dormant for nearly eleven months before I decided to pick it up again a week ago.  Why? Mostly I miss the constant...

How to sell $4.5M of watches on Kickstarter (Filippo Loreti)

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After being disappointed in their personal search for affordable luxury watches, two brothers decided to start the Warby Parker of watches1.  With backgrounds in fashion and operations management, they began exploring the world of Italian watch manufacturing, and launched their first line of watches on Kickstarter2.  Achieving fairly strong success, this first Kickstarter closed at just under $1M...

A spreadsheet addict shares his three favorite tips for marketers

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I’m addicted to spreadsheets.  My friends know that I build spreadsheets for everything: I’ve got one for my to-do projects (Getting Things Done style).  One to manage my stock investing. And of course I’ve got one for this blog. In the world of data-driven marketing, spreadsheets let us do so much before we have to break out SQL and databases. The beauty of spreadsheets of...

How a boring furniture company used live chat to 10x conversion rate [Growth Hack]

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Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“).  Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. A small furniture chain in southern California noticed that 75% of their potential customers started online rather than in-store...

How to grow a startup in 3 simple steps

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We all want a silver bullet.  “If you just follow this marketing strategy, you’ll get a million users in 30 days.”  “If you just use these words in your headline, you’ll get a 100% CTR on your ads.” “If you just sign up for this work from home program, you’ll make $20,000 per month.” But the reality is there are no silver bullets.  A free...

The 20 minute email behind a $22 million company

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Marketers are supposed to drive leads for sales to close.  Or bring in orders for shipping to fulfill. Or bring in SaaS users for product folks to service. Once the customer is signed up, they’re moved down the customer lifecycle and handed off to a different department. But that’s forgetting arguably the single most powerful marketing channel: word of mouth. Let’s look at CD...

What You Don’t Know About Dropbox’s Growth Strategy To $10 Billion

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Dropbox is one of the celebrities of the growth world. Like Airbnb and Hotmail, it merits a mention in nearly every “growth 101” book or article ever written. And well it should – Sean Ellis identified many of the most foundational growth principles during his tenure as head of growth at Dropbox1. But as much as we’ve heard about their viral video, their epic referral...

How A Simple Jacket Drives Growth For Deliveroo [Growth Hack]

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Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“).  Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. Sometimes seemingly small choices can have outsized effects.  Where I live in London, the food delivery industry is quite...

A playbook for growth marketing

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