A playbook for growth marketing

CategoryCase Studies

The Secrets Behind a $5M+ Per Day Game (Clash of Clans Marketing)

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Just over three years old, Clash of Clans rakes in more than $5M123 each day and consistently charts in the top three grossing apps4.  It’s the app that new game developers look to for inspiration. However, the future didn’t always look so bright for the game’s creator, Supercell.  In mid-2011 the year-old company realized their web- and Facebook-first strategy would never...

Building A $20M Product: The Early Days of Product Hunt

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Product Hunt is where people go to talk about the best new products. Each day, members uncover dozens of new product launches and discuss their merits.  In just three short years since launching in November 2013, Product Hunt has sent over one hundred million product clicks and views to the thousands of products on the site1.  And just recently, Product Hunt was actually acquired by AngelList for...

Why Super Mario Run Won’t Make $500M in 60 Days Like Pokemon Go

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Sequels are always worse than the original, and they always make more money. Captain America: Civil War brought in the most box office cash worldwide of any movie in 2016.  It’s the third Captain America movie in 6 years, and it brought in 58% more than the second sequel.1 Doing something new is always a risk while repeating something that already worked comes with a pre-made audience. We...

Inside Buck Fifty: growing email subscribers from 2k to 50k in 12 months

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I’ve always appreciated websites like The Hustle, Buffer Blog, and even Business Insider that shared their internal data and strategies.  In a similar way, I’d like to share my plans for Buck Fifty MBA with you today. After a few posts back in 2015, Buck Fifty lay dormant for nearly eleven months before I decided to pick it up again a week ago.  Why? Mostly I miss the constant...

How to sell $4.5M of watches on Kickstarter (Filippo Loreti)

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After being disappointed in their personal search for affordable luxury watches, two brothers decided to start the Warby Parker of watches1.  With backgrounds in fashion and operations management, they began exploring the world of Italian watch manufacturing, and launched their first line of watches on Kickstarter2.  Achieving fairly strong success, this first Kickstarter closed at just under $1M...

The 20 minute email behind a $22 million company

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Marketers are supposed to drive leads for sales to close.  Or bring in orders for shipping to fulfill. Or bring in SaaS users for product folks to service. Once the customer is signed up, they’re moved down the customer lifecycle and handed off to a different department. But that’s forgetting arguably the single most powerful marketing channel: word of mouth. Let’s look at CD...

A playbook for growth marketing

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