A playbook for growth marketing

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How Palantir’s Business Model Built A $15 Billion Growth Engine

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[This is the first in a series of articles exploring the driving factors of high-growth companies. Palantir in particular is interesting because of their B2B business model and their lack of traditional marketing or sales teams1.] They helped convict Bernie Madoff 2, analyzed roadside bomb patterns in Afganistan, and are rumored to have helped locate Osama bin Laden 3.  They’ve worked with...

3 million views with LinkedIn content marketing: a buck-fifty guide

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Gary Vaynerchuk gets 2k to 60k views when he publishes an article on LinkedIn. But what about the rest of us? Is LinkedIn content marketing an option for those of us who aren’t already social media celebrities? Enter Louis Profeta. This ER doctor isn’t a household name. He’s got less than 200 followers on Twitter, and in 2010 he published a book that currently ranks #210,312 on Amazon. And yet...

7 Technical Skills All Growth Hackers Should Learn

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Marketing’s not a technical field, right? Think again.  As growth hacking has proven repeatedly over the last few years, a data-driven approach to marketing achieves stronger, more reliable results than traditional marketing. The mad men of the future will combine creativity with rigorous analysis. (tweet this) Despite a plethora of outstanding tools that handle much of the analysis, the...

2 free marketing strategies that work 10x better than content marketing

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Your company doesn’t need a blog. In fact, starting a blog (aka, “content marketing”) is probably a bad idea. But, you say, isn’t content marketing one of the most powerful free growth techniques? Yes and no – writing can be a powerful top-of-funnel strategy, and a fair number of startups have turned it into a strong acquisition channel. But more often than not...

How Virgin America uses email to recover abandoned bookings [Growth Hack]

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Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“).  Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. For every ten customers who make it to checkout, the average ecommerce site loses just under seven1.  That’s massive! So if...

How one unscalable marketing tactic doubled Airbnb’s revenue [Growth Hack]

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Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“).  Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. Airbnb’s founding team became growth hacking royalty when they managed to sell enough politically themed cereal to keep the...

3 Ways To Supercharge Your Conversion Rate In 30 Minutes or Less

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Despite an highly developed existing landing page, Highrise HQ managed to drive a 102.5% improvement with an A/B tested redesign. Far too often people use percent improvements to make minor shifts in small numbers look important. “We had a 200% increase in sales” = last month we sold 1 book, this month we sold 3. But not so in this case – Highrise HQ was already a successful...

How Casey Neistat built a 6M subscriber YouTube channel [Growth Hack]

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Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“).  Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. Casey Neistat – two years ago he was a decently well known innovative filmmaker.  Today, he’s one of the best known...

A spreadsheet addict shares his three favorite tips for marketers

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I’m addicted to spreadsheets.  My friends know that I build spreadsheets for everything: I’ve got one for my to-do projects (Getting Things Done style).  One to manage my stock investing. And of course I’ve got one for this blog. In the world of data-driven marketing, spreadsheets let us do so much before we have to break out SQL and databases. The beauty of spreadsheets of...

A playbook for growth marketing

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