29 Statistics To Supercharge Your Facebook and Twitter Efforts

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Over the last week, I’ve been studying various ways to improve my social media strategies, and I came across a number of statistics that take much of the guesswork out of Facebook and Twitter in particular.

Each brand and audience is different, but these statistics provide some generally accurate guidelines. By applying these best practices and then testing to understand your exact audience, you can achieve amazing results.  As always, the key is testing to discover what actually works best for your company.

General Statistics

  • Social media has a 100% higher lead-to-close ratio than outbound marketing 1
  • 59% of teens view social networks as unsafe 2
  • Americans spend an average of 7.6 hours per month on social networks 2

Facebook Statistics

  • Question posts get double the comments 3
  • 35% of Facebook fans like a page to participate in a contest 3
  • 42% of Facebook fans like a page to get a discount 3
  • 80% of social network users prefer to connect with brands through Facebook 1
  • Auto-posting to Facebook decreases likes and comments by 70% 1
  • 22% of teens view Facebook more than 10 times per day 2
  • About 1/3 of Facebook’s advertising revenue comes from mobile 4
  • 78% of US Facebook users are accessing via mobile 5
  • Most Facebook searches are about cooking, food, nutrition, and fitness 6
  • Photo posts get 39% more interaction 7
  • Posts with less than 80 characters get 23% more interaction 7
  • Using emoticons increases engagement by 33% 7
  • Quotes get 26% more likes 7
  • Engagement rates are 32% higher on weekends 7
  • Ideal posting frequency is every other day 7
  • Highest traffic to Facebook occurs mid-week between 1-3 pm 8
  • 50% of 18-24 year-olds visit Facebook when they wake up 8
  • Facebook accounts for 20% of all page views in the US 8

Twitter Statistics

  • Tweets with hashtags get 2x the engagement 9
  • Asking for a retweet raises retweets by 1100% 9
  • B2B engagement is 14% higher on weekdays 10
  • Twitter mobile app users are 18% more likely to be on Twitter during their commute 10
  • Tweets with pictures are 94% more likely to be retweeted 11
  • 70% of Twitter’s ad revenue comes from mobile 12
  • Most Twitter searches are about tech and social media 6

Sources (Read These For More Learning)

  1. http://blog.hubspot.com/blog/tabid/6307/bid/33571/12-revealing-marketing-stats-about-facebook-for-business.aspx
  2. http://statisticbrain.com/social-networking-statistics
  3. http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page
  4. http://techcrunch.com/2013/05/01/facebook-mobile-ad-revenue/
  5. http://techcrunch.com/2013/08/13/facebook-mobile-user-count/
  6. http://www.businessinsider.com/most-discussed-topics-on-social-media-2013-5#infographic
  7. http://www.quicksprout.com/2014/01/10/how-to-increase-your-facebook-engagement-by-275/
  8. http://zephoria.com/social-media/top-15-valuable-facebook-statistics/
  9. http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
  10. http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
  11. http://growthhackers.com/twitter-vs-facebook-how-top-social-networks-rank-on-ad-performance-wordstream/
  12. http://socialmediatoday.com/irfan-ahmad/1854311/twitter-statistics-IPO-infographic