Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks”). Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. Casey Neistat - two years ago he was a decently well known innovative filmmaker. Today, he’s one of the best known YouTube celebrities. His channel has over six million subscribers, and his videos regularly get one to four million views each.
Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“). Hopefully this series on clever growth hacks will inspire new ideas that push the envelope.
For every ten customers who make it to checkout, the average ecommerce site loses just under seven1. That’s massive!
So if that many customers drop out in the final step, just imagine how much can be gained from (1) making checkout easier and (2) bringing back people who almost made it.