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Peek behind the curtain

Expand your strategic thinking with a short weekly email of my favorite deep reads.

Growth Hacks

How Casey Neistat built a 6M subscriber YouTube channel [Growth Hack]

Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks”). Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. Casey Neistat - two years ago he was a decently well known innovative filmmaker. Today, he’s one of the best known YouTube …

How Virgin America uses email to recover abandoned bookings [Growth Hack]

Good marketing boils down to two primary areas: perfecting standard processes (like AARRR metrics) and uncovering new innovations (popularly termed “growth hacks“). Hopefully this series on clever growth hacks will inspire new ideas that push the envelope. For every ten customers who make it to checkout, the average ecommerce site loses just under seven1. That’s massive! So if that many customers …